Graduating Your Business
1:1 Capitalization Coaching with Fred Houck, MBAYou didn’t start your business to break your leg two hundred yards into the wilderness.
But most founders do exactly that — they launch with enthusiasm, then run out of cash, hit an unexpected storm, or make a hasty decision that costs them months (or the whole company).
I’ve spent 20+ years as a VP Commercial Banker (Merrill Lynch, Umpqua, Wells Fargo, Bank of Whitman) financing hundreds of real businesses. I’ve seen what keeps them alive and what kills them.
Now I’m turning that experience — plus the same wilderness survival principles I grew up with — into private coaching for early-stage founders who want to do it right the first time.
What You Get60-minute strategy calls focused exactly on the five principles in my book Graduating Your Business:Think – Stop-and-think frameworks for emergencies (panic kills businesses faster than any competitor)Fire (Knowledge & Experience) – Honest capability assessment so you don’t walk into terrain you’re not ready forWater (Capital) – Proforma building, realistic runway planning, and capital reserves that actually protect you
Shelter (Sales & Market Position) – Building a defensible position before you need itExecute – Turning the plan into disciplined action without burning through your resourcesEach call is private, no-judgment, and 100% tailored to where you are right now. You walk away with clear, actionable steps you can use immediately.
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Two Ways to Get Started:1. Single Strategy Session for $497
A 60-minute call with Fred Houck2. Graduate Your Business Package (recommended)
4 sessions for $1,997 (save $991)
"Most founders who take the full package finish with a completed proforma, a 3–5 year capitalization plan, and the confidence they’re no longer guessing."
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Who This Is For:1. Aspiring entrepreneurs with an idea who want to launch without the usual “break your leg” mistakes
2. Early-stage founders (0–3 years in) who are hitting cash-flow crunches, scaling walls, or realizing their original plan needs fixing
3. Anyone who wants a commercialized, bankable company — not just a side hustle that survives on hopeWho This Is NOT For:
Weekend warriors looking for get-rich-quick advice or people unwilling to do the real planning work.
*********************************************************************************My Promise
If after our first call you don’t feel the session was worth every penny, I’ll refund you in full — no questions asked. I only want to work with founders who are serious about graduating their business the right way.
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Ready to stop guessing and start building with a clear map and enough capital to survive the storms?Book Your First Session Now →Fred Houck, MBA | Commercial Banker/Private Financier • Wilderness Survival Expert • Author of "Graduating Your Business"
Cell: 509-385-3224 | [email protected]